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Unit 3

Word Meaning
market a group of buyers and sellers of a particular good or service
supply and demand the behavior of people as they interact with one another in markets
market demand the sum of all individual demands for a particular good or service
market supply the sum of all individual supplies of a particular good or service
price taker an individual or firm that must accept prevailing prices in a market
quantity demanded (Qd) the amount of good or service that consumers are willing and able to buy at a given price, P
Qd and P are negatively related
the law of demand other things being equal, when the price of a good rises, the quantity demand of that good falls
normal good when income increases, demand increases
inferior good when income increases, demand decreases
substitute goods if the price of one good increases, the demand for the other food increases
complement goods if the price of one good increases, the demand for the other food decreases
demand schedule table showing price vs quantity demanded for a good
demand curve graph of the demand schedule (Qd on x-axis, price on y-axis)
change in quantity demanded movement along the demand curve due to a change in the price of the good (does not move the demand curve)
change in demand shift of the demand curve when anything other than the price of the good changes
increase in demand: curve shifts right
decrease in demand: curve shifts left
quantity supplied (Qs) the quantity of goods and services firms (sellers, suppliers, producers) are willing and able to sell at any price, P
Qs and P are positively related
the law of supply other things being equal, the quantity supplied of a good rises when the price of the good rises
substitute goods in production an increase in the price of one good will decrease the supply of the other (SUVs and trucks)
complement goods in production an increase in the price of one good will increase the supply of the other (chicken breasts & chicken thighs)
supply schedule table showing price vs quantity supplied
supply curve graph of the supply schedule (Qs on x-axis, price on y-axis)
change in quantity supplied movement along the supply curve due to a change in the price of the good (does not move the supply curve)
change in supply shift of the supply curve due to a change in anything other than the price of the good
increase in supply: curve shifts to the right
decrease in supply: curve shifts to the left
market equilibrium a situation in which there is no incentive for any individual to change what they're doing because they can't make themselves any better
happens when Qd = Qs
equilibrium price/market clearing price price at which Qd = Qs
equilibrium quantity/quantity traded quantity at which Qd = Qs
surplus/excess supply Qs > Qd when price above equilibrium price
shortage/excess demand Qd > Qs when price below equilibrium price
law of supply and demand the price of any good adjusts to bring the market back to equilibrium if the market is left to operate freely
comparative statics what happens to equilibrium when curves shift
ambiguous change in price when demand and supply both increase or decrease

Demand of a Good Can Be Influenced by

  • personal taste (can be changed by advertising)
  • expectations: if you think the price will go up in the future, you'll demand more of the good today
  • income
  • normal good
  • inferior good
  • related goods
  • substitute goods
  • complement goods
  • population: more consumers
  • (no price here! price change quantity demanded, not the demand)

Supply of a Good Can Be Influenced by

  • input prices (e.g. labour costs, raw materials)
  • related goods
  • substitute goods in production
  • complement goods in production
  • technology
  • expectations: if prices are expected to increase in the future, firms will hold off producing today and supply today will decrease
  • number of firms: more firms, more supply

A Perfectly Competitive Market

  • all goods are identical (homogeneous)
  • firms can freely enter or exit the market
  • buyers & sellers are so numerous that no individual consumer or firm can affect the market price - each is a price taker

Last update: October 4, 2021
Created: September 29, 2021